QSSK-VV-HBC-HEAD OF BRAND MARKETING & COMMUNICATIONS
Nairobi, Kenya
Full Time
Manager/Supervisor
JOB TITLE: HEAD OF BRAND MARKETING & COMMUNICATIONS
About This Job:
Q-Sourcing Limited trading as Q-Sourcing Servtec is a manpower management solutions firm operating in the East African Region in the countries of Uganda, Kenya, Tanzania, Rwanda, and South Sudan.
On behalf of our client, we are looking for a competent, skilled, and experienced Head of Brand Marketing & Communications to work in Nairobi, Kenya.
Summary
Our client is seeking a Head of Brand Marketing & Communications will report directly to the Chief Executive Officer (CEO) and will be primarily concerned with developing and implementing marketing and communications strategy.
The role requires a combination of strong marketing, branding and communication skills. You will lead our marketing functions, helping to drive strong business results – and working towards our goal of becoming the leading Made in Africa fashion brand. You will have primary responsibility for customer acquisition and brand engagement and your main focus will be ensuring that our marketing and communication engagement efforts align for success.
You will be responsible for delivering integrated marketing programs across our various channels (digital & brick-and-mortar), driving awareness, new customer acquisition, retention and loyalty, brand equity, awareness and engagement. You will be tasked with handling the company's image through marketing campaigns, visual identity, compelling messaging and thoughtful partnerships. You will also oversee the marketing aspects of new product offerings & store openings and will work to ensure that our brand is widely understood both internally and externally.
You will need to be an enthusiastic multi-tasker with attention to detail, excellent written and verbal communication and an ability to build relationships across internal and external teams.
KEY ROLES AND RESPONSIBILITIES
1. Revenue Generation & Market Share
- Develop strategic direction and plans with regard to all marketing and communication functions in order to achieve objectives relating to revenue, profitability and market share
- Develop, execute and analyze the company’s marketing strategy and plans, including promotions and acquisition campaigns
- Test progressive and innovative ideas to position the brand including original campaign concepts that will help tell the company’s story and generate revenue, buzz, and brand love.
- Oversee the development and execution of the company’s content strategy across our platforms (internal and external) with the aim of building brand awareness and driving community engagement
- Seek, manage and grow mutually beneficial relationships with key external partners
- Develop partnerships with like-minded and complimentary brands to drive customer acquisition while engaging our target community.
- Manage the company’s annual marketing budget and creatively deploy resources to maximize our impact
- Provide positive leadership by communicating the company’s vision, mission, goals, objectives and policies to the marketing & communication team, translating them into understandable performance indicators and targets for each individual team member.
- At least a Bachelor’s degree in Marketing, Business Administration, or its equivalent.
- At least 10 years’ experience at a management level in a marketing or communications role in a fashion or retail business.
- Experience working in a Startup.
- Tech Savvy.
- Demonstrated experience managing and training staff.
- A deep understanding of how to use data to drive decisions.
Interested and qualified applicants should submit their applications through the link below.
https://qsourcingservtec.applytojob.com/apply/AELsCYYgIc/QSSKVVHBCHEAD-OF-BRAND-MARKETING-COMMUNICATIONS
Note: Only shortlisted applicants will be contacted.
Q-SOURCING SERVTEC IS AN EQUAL OPPORTUNITY EMPLOYER. ANY SOLICITATION WILL LEAD TO DISQUALIFICATION
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