QSSR-SKOL BREWERY LIMITED-CDM-CHANNEL DEVELOPMENT MANAGER

Kigali, Kigali, Rwanda
Full Time
Manager/Supervisor



                                           General information


Function title: Channel Development Manager
Reporting: Trade Marketing Manager (TMM)
Department: Commercial


Position in the organization

Commercial Director- Trade Marketing Manager- Channel Development Manager

Mission

To support the TMM in the translation of the Channel strategies and Cycle plans into actionable plans that can be executed by Sales. The JH will identify the key opportunities (incorporating understanding on consumers/shoppers, Channels, customer, competition and external environment). He/she will take into consideration the commercial landscape to recommend & implement actionable in-store solutions. To understand the market the JH will do analysis of data available.
The Jobholder will support Sales in making tailor made activation proposals for specific chosen outlets.

Duties and Responsibilities
 
  • Develop, proposes and implements category agenda in accordance with the cycle plan for all trade channels to support long term Category growth and profitably increase market share, Under supervision and guidance of the TMM
 
  • Ensure POP materials are placed at the right POP (including Budget, logistics, distribution, assortment...) by finding the most efficient solutions and maintained in good conditions
 
  • Develops, proposes and implements the Coverage planning for the field force to realize our channel objectives of visibility and consumer activation, under supervision and guidance of the TMM
 
  • Supports to organize training courses and briefings for the sales representative visibility about the principles of Trade Marketing
 
  • Helps to develop the in-store and on-store communication strategy with regards to specific brand image building POP materials. Strategy translated in the cycle plans.
 
  • Ensure that the field force activities for each visit cycle are planned and well prepared through the cycle planning process under supervision and guidance of the TMM
 
  • Organize Cycle briefings at the start of the cycles; for Distribution FF and Sales Reps Visibility
 
  • Ensure Cycle instructions are written and communicated
 
  • Collaborates with sales teams to turn the “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to their customers
 
  • Makes plans based on the market intelligence and data analysis.
 
  • Coordinates with the Event manager; all activities associated to SBL participation at tradeshows and events
 
  • Develop sales skills and competencies within the sales team as well as develop awareness and understanding of trade marketing principles amongst SBL employees.
 
  • Develop clear development plans and trainings for the sales staff under supervision and guidance of the TMM

Key Competencies & Qualifications
 
  • Bachelors’ degree in Marketing, Business management or related field is preferred
  • At least 2 years of experience
  • Understanding & merchandising techniques
  • Promotions & brand marketing skills
  • Visibility creation & enhancement
  • Purchase behavior of consumers for FMCG
  • Need to have negotiations and influencing skills
  • Be communicative and organized
  • Analytical skills
  • Computer literacy in Microsoft Office
  • Strong leadership skills
  • Holder of a category B driving license


Profile

Knowledge
 
  • Route to market
  • Beer market and market environment
  • Trade Marketing
  • Product Knowledge
  • Logistics
  • Retail Classification
  • Horeca approach
  • Brand Marketing & Brand positioning

Skills
 
  • Cycle Planning
  • Sales and Operations Planning
  • Merchandising Techniques
  • Coaching / adaption of coaching styles
  • SAS – Database mngmt
  • Financial – marges
  • Influencing

Attitudes
 
  • Leadership
  • Entrepreneurship
  • Positivity
  • Integrity
  • Commitment
  • Creativity
  • Flexibility
  • Respect

6. Key performance Indicators
 
  • OTIF Planning of Cycle plan agenda
  • Cost of Customer Acquisition for tailor-made outlets
  • Level of knowledge and skills of the SBL Sales Force on Trade Marketing principles Quoted to Closed Customer Ratio for cycle plan activities
  • % of outlets classified according SBL’s strategic needs
  • Traffic-to-Lead Ratio (New Contact Rate) for consumer activation plans

Work Relations

Internal:
  • Marketing Department
  • Sales Department
  • Logistics Department

 External:
  • Distributors
  • Key Accounts
  • Retail Horeca


Note: The deadline for the application is no later than Friday, September 27th 2024. 


Only shortlisted candidates will be contacted




 
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