QSSR-SKOL BREWERY LIMITED-BMM-BRAND MARKETING MANAGER

Kigali, Kigali, Rwanda
Full Time
Manager/Supervisor



                                           General information


Function title: Brand Marketing Manager
Department: Marketing
Division: Brand Management


Position in the organization

General Manager- Marketing Manager- Brand Manager

Mission

The Brand Manager main role is to develop and ensure implementation of the brand marketing strategies for the SKOL brands; maintain brand integrity across all company marketing initiatives and communications and may manage a portfolio of the brands.

Duties and Responsibilities
  • Develop and recommend a brand plan for SKOL brand master/ brand variants in Rwanda to ensure that brand objectives are achieved and are in line with brand portfolio objectives and SKOL brand identities and guidelines.
  • Recommend and manage the following SKOL specific brand activities and ensure they fit with brand strategy:
    • Product and Packaging
    • Pricing Strategy
    • Advertising Strategy
  • Communication above-the line (TV, Radio, Billboards, Print, social media) :
-Mass consumer promotions (Events outside of Point-of-Sales and agree jointly with TM Development the implementation techniques
Improve brand profitability through identifying and implementing cost control opportunities and control brand support expenditure to ensure brand profit objectives are achieved.
  • Employ innovation in products and processes to achieve competitive advantage
  • Participate in the Quality management meetings to give input on innovation projects and cost optimization projects
  • Participate in developing Activities recommendations to the cycle planning process and, once agreed, ensure the implementation in line with the brand plans that:
    • Materials are available in time and on budget
    • Participate in the briefing of the Sales Force to ensure they understand the objectives and the tasks requested from them
  • Ensure that the SKOL ATL and mass promotion activities are evaluated and presented to the cycle plan process so to ensure key learnings are formulated.
  • Jointly with TM develop the in-store and on-store communication strategy to drive the SKOL brand image objectives.
  • Identify and propose research requirements to the Marketing Manager regarding the SKOL brand and rigorously analyze data to ensure that the SKOL brand issues are understood and corrective actions identified.
  • Gather market intelligence and make timely reports to the Marketing Manager in order to track the market evolution and inform strategic decision making;
    • Customer information
    • Consumer behavior
    • Consumer complaints
    • Competitive information
  • In coordination with the Marketing Manager/Senior Brand Manager, manage external agencies to ensure brand building in line with the SKOL brand objectives and that the SKOL brand activities are in line with the requirements of the brief.
  • Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
  • Championing the brand internally making sure all elements of the company understand the brand and its goals.
  • Seek out new Marketing opportunities that fit with the brand and maximizing all opportunities of growth.
  • Manage budgets and assets necessary to support the SKOL brand in line with the SKOL brand plan and the overall marketing departmental budget to ensure that brand marketing resources are secure and used in the most efficient and effective manner possible.
  • Any other duties assigned.

Profile

Knowledge
  • Understanding of brand Marketing and brand positioning
  • Beer market and market environment
  • Consumer Behavior
  • Product Knowledge
  • Media Planning
  • Company Business processes
  • Trade Marketing
  • Route to the Market Skills
Cycle Planning
Accrec writing
Merchandising Techniques
Organizing promotions
Good planning, organization and project management skills
Budget management
Communication / Active Listening
Influencing & negotiation ability
Ability to work under pressure & people from different background

Attitudes
  • Leadership
  • Entrepreneurship
  • Positivity
  • Integrity
  • Commitment
  • Creativity
  • Flexibility
  • Respect
Requirements

Professional requirement:
  • At least 5 years experience in field within the beverages, FMCGs, Telecom of financial field
  • Previous experience working as a brand manager ideally with beverage industry or FMCG.
  • Proven experience of the full Marketing mix management
  • Understanding of commercial activities and ability to influence them on brand management is key.
  • Comfortable working with metrics and spreadsheets
Education Requirement:
  • Bachelor’s degree in marketing, social sciences or related field
  • Excellent written and verbal communication skill are essential: Fluent in any of the 2 languages English or French
  • Excellent IT skills, especially Microsoft Word, Excel & PowerPoint
Key Success Factors
  • Volume and value share growth of the brands
  • Awareness: spontaneous, aided, total
  • Growth in brand contribution & Brand profitability
  • Growth in brand and advertising awareness for key strategic brands
  • Improvement of the Brand Image and Brand attributes
  • Superior share of voice vs share of market
  • Brand support budget spent in effective way to achieve brand contribution objective
  • Effectiveness and efficiency of the cycle activities – Return On Investment
  • Trial rate of new SKU’s introduced
  • Brand loyalty of brands already in the market
Work Relations

Internal:
  • Sales & TM Department
  • Quality Department
  • Purchasing Department
External:
  • Communication agencies & Media
  • Suppliers

Note: The deadline for the application is no later than Friday, September 27th 2024. 
          Only shortlisted candidates will be contacted



 
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